According to a recent report by Adobe and The Direct Marketing Association marketers are struggling to personalize their content in real time. Still 77 % thinks real time personalization is crucial. Personalizing and effectiveness are the top challenges for marketers.

Which of the following are marketing challenges in your organization?

How marketers define real time marketing in their organization

Which of the following best describes how your organization defines Real-Time-Marketing?

Key benefits are marketing effectiveness and customer experience

What benefits do you feel real-time marketing solutions could deliver to your organization?

Marketers are planning to do real time activities increasingly in cross channel and web channels.

For each of the following channels, what are your plans for real-time personalization?

The report was based on a survey of 235 North American marketers from various industry. The majority work for companies with revenue under $ 99 million (53 %).

Source:  REAL-TIME MARKETING INSIGHTS STUDY FIVE KEYS TO SUCCESS FOR MARKETERS

Conducted by Adobe and the Direct Marketing Association | July 2013